A Corporate but Open Academy for Top Executives

The Digital Academy is a network for structured exchange of knowledge, experience, thought leadership, innovations and future trends to drive the digital transformation in Germany. Therefore, it was developed with a network of corporate partners and based on a framework provided by the leading international business school in Germany.

In recent years, the market environment of digitalization has changed significantly making it increasingly more difficult for companies to have a competitive advantage.

AUDI, BASF, Telefónica and UBS join forces to drive the Digital Transformation in Germany. These four market leading partners and the Mannheim Business School initiated The Digital Academy in 2016.

Audi Basf Telefonica Ubs

The Digital Academy will cultivate a network of speakers from a diverse range of backgrounds and experiences. This means not only digital leaders but also speakers from the Mannheim Business School's global academic network. Speakers come from the Copenhagen Business School, Cranfield School of Management, Ludwig-Maximilians-Universität Munich, ESSEC Business School and more. View full list.

Curriculum Hosted & Developed By

  • Aacsb
  • Aaqas
  • Amba
  • Equis
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Fundamentals of Digital Transformation
Core I: The Digital Customer Journey
Core II: Leadership & Change for Digital Transformations
Business Model Innovations & Disruptions
Global Business Drivers & Technology Innovation
Digital Consumer Engagement
Digital Products & Services
Digital Regulations
Industry / Company / Technology Specific Topics



Saori Dubourg

President Nutrition & Health at BASF


Christof Komander
Senior Manager Digitalization Strategy & Projects, Telefónica Germany


Andreas Przewloka
COO, Member of the Management Board, UBS Europe SE


Nils Wollny
Head of Digital Business Strategy & Customer Experience AUDI

Initiators & Team


Thorsten Dirks
Initiator of the Digital Academy


Dr. Daniela Ernestus
Program Management
Mannheim Business School


Prof. Dr. Armin Heinzl
Initiator & Academic Director
University of Mannheim


Jürgen Rösger
Initiator & Industry Director
Digital Academy & Mannheim Business School


Prof. Dr. Jens Wüstemann
Initiator of the Digital Academy
President of Mannheim Business School

Driving Digital Transformation in Europe.