The idea of supporting managers with training and coaching in the current transformation, triggered by digitalization, came from Thorsten Dirks and Jürgen Rösger. Thorsten Dirks was then president of the German digital association Bitkom. Both consolidated with Prof. Dr. Armin Heinzl, who expanded the industry perspective with academic knowledge. Due to Armin's commitment to the Mannheim Business School, the idea of Executive Education for Digital Transformation was integrated into the school from 2016 onwards with the help of its president Prof. Dr. Jens Wüstemann. The Digital Academy has been a subsidiary of the Mannheim Business School since 2018.
Initiators of the Digital Academy
General Manager at img.ag
GM & Industry Director of the Digital Academy
"We believe that you always come first. Expand your network, learn from the world‘s best speakers and cases. Our goal is to support you on your transformational journey to become the leader you want to be."
Prof. Dr. Armin Heinzl
Professor at University of Mannheim
Academic Director of the Digital Academy
"As a renowned provider in higher education, Mannheim Business School felt honoured to be contacted by Torsten Dirks in his role as Bitkom President and Juergen Roesger as a former CDO of E-Plus in 2015. Since then, facilitating digital transformation for German firms has been another cornerstone of Mannheim Business School."
Prof. Dr. Jens Wüstemann
President of Mannheim Business School
GM of the Digital Academy
"Digitization constitutes a profound change to society and, consequently, the economy. Needless to say, it is essential that business schools incorporate digitization into their strategy and teaching. This is precisely what we achieved early on with the Digital Academy. It caters specifically to companies’ needs, as the size and quality of our corporate partner network clearly show."
Where we work
The Digital Academy @MBS GmbH