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The Digital Trail 

Empowering digital transformation capabilities in a unique peer learning and collaboration environment

About the Digital Trail

Nowadays, questions about digital innovation and transformation appear more than ever.
The Digital Trail Certificate Program offers answers to most of them.

As an experienced executive and change leader, you get to learn from renowned field experts and academics how digital innovations can be facilitated and accelerated. 
In our three modules, you interact with peers from other leading companies and exchange your experiences in a collaborative learning environment.
For the Digital Collaboration Project (DCP), you will form groups with your fellow peers in order to deepen these valuable interactions with each other in a unique cross-industry learning experience.

This year's Digital Trail will, due to the ongoing pandemic situation, take place in a fully adapted, virtual format.

Why you should choose the Digital Trail Certificate Program

What's in for you as a participant?

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  • Learn vividly and interactively from internationally renowned instructors and coaches from academia and industry.
  • Develop insights, ideas and concept in small groups together with leaders of our partner companies.
  • Get to know the newest concepts and apply them in teams of peers in order to develop an innovative digital concept.
  • Present your results in front of experienced top executives and get their feedback on your journey

What's in for your company?

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  • You collaborate with other peers from well reputed companies and establish healthy and sustaining connections that benefit you and your company.
  • Get prepared for the role as a multiplier of digital and business innovation in your company.

Which skills will you acquire?

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  • Get prepared to capture and exploit the ongoing and upcoming opportunities of digital innovation.
  • Lead the transformation and catalyze digital innovations in your company.

The 2021 Timeline

The Digital Trail consists of three main modules that are fixed date events.
They provide an interactive learning experience for the whole cohort with expert academic and industry speakers that bring together excellent theory and successful real-world examples.
The main modules are accompanied by the Digital Collaboration project (DCP).
Participating executives form groups that conceptualize and prototype digital products or business ideas based on the previously gathered knowledge, insights and methods.

These two main components are supplemented by a virtual onboarding as a kick-off for the whole Digital Trail, individual coaching sessions for each DCP group in between the modules and DCP class sessions after the first and second module. 

You can find more details about the modules as well as the exact timeframes below.

Module 1: Digital Transformation & Business Strategy

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Main Instructor:
Prof. Dr. Martin Mocker, ESB / MIT

April 21, April 22

Module Contents:

  • Introduction: The impact of Covid-19 on ”Digital” – What is “Digital Transformation”

  • Becoming digitized: DHL – Global process standardization and integration: Digitizing operating models
    Guest Speaker: Pablo Ciano, Executive Vice President Corporate Strategy at DP DHL Group

  • Becoming digital: USAA – Move to life events: Pain or passion


  • Becoming digital: Philips – Moving from products to digitally enabled solutions: Five building blocks of digital transformation


  • Becoming a serial digital innovator: Munich RE - Spurring innovation of digital offerings
    Guest Speaker: Dirk Heiss, Head of Digital Platforms at Munich Re

  • Closure: What’s the most important thing for your company to work on?

Module 2: Technology Innovation Bootcamp

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Industry Speakers:
Invitations have been sent out to speakers from companies like Beiersdorf, Deutsche Glasfaser, Holoride, IMG, Lufthansa Cargo, NEST ONE, Roche, Telekom and Virgin Media

May 19, May 20

Module Contents:

  • Get to know digital innovations (AI, AR/VR, 5G) that have the power to disrupt and transform the business arena 

  • Fascinating experiences: How platforms and co-innovation transform business functions, industries and the customers themselves

  • Digital customer experience excellence: The focal point in the paradigm of digital innovation

  • What’s going in in the world? What we can learn from leading digital nations

Module 3: Leading Digital Transformations

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Main Instructor:
Prof. Dr. Isabell Welpe, Technical University of Munich

June 23, June 24

Module Contents:

  • Introduction: Why organizations are already in trouble? 

  • Current macro trends: Digitalization, Disruption and Decentralization (Triple D)

  • Do you think you can change the path and fate of your company?

  • Exercising Triple D with leading by default
    Guest Speaker: Angelika Kamberg, Head of Group HR at Klöckner & Co. SE

  • Corona as accelerant of the three Ds 

  • Leading digital organizations with decentralized culture
    Guest Speaker:
    Dr. Arthur Kaindl, EVP Magnetic Resonance at Siemens Healthineers

  • Closure: What’s the most important thing for managers and the organization to do now?

Digital Collaboration Project (DCP)

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Tomasz 'Tomek' Borek and Rick Trojahn from NEON Sprints

DCP Sessions - April 23, May 21
Group Coaching Sessions - Individual for each group


  • Form teams of four to six individuals with peers from other companies and industries

  • Directly harness the learned knowledge, methods and tools in an agile setting 

  • Conceptualize, prototype and validate a digital product or digital service over the course of two months

  • Present your result in front of an expert jury as well as other participants
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Are you interested?

Get in touch with us or scroll further to learn more about the Digital Trail Certificate Program

The Exact Dates


  • April 20, 16:00-18:30 Virtual Onboarding and Team Building (NEON Sprints) 
  • April 21, 13:30-18:30 Digital Transformation & Business Strategy (Prof. Dr. Martin Mocker)
  • April 22, 08:30-13:00 Digital Transformation & Business Strategy (Prof. Dr. Martin Mocker)
  • April 23, 09:00-12:30 Digital Collaboration Project Kick-Off (NEON Sprints)

On appointment: Digital Collaboration Project Group Coaching Sessions (NEON Sprints)

  • May 19, 13:30-18:30 Technology Innovation Bootcamp (diverse speakers) 
  • May 20, 08:30-13:00 Technology Innovation Bootcamp (diverse speakers) 
  • May 21, 09:00-12:30 Digital Collaboration Project Live Class Sessions (NEON Sprints)

On appointment:  Digital Collaboration Project Group Coaching Sessions (NEON Sprints)

  • June 23, 13:30-18:30 Digital Customer Journey & Leading Digital (Prof. Dr. Isabell Welpe) 
  • June 24, 08:30-13:00 Digital Customer Journey & Leading Digital (Prof. Dr. Isabell Welpe) 
  • June 24, 14:00-18:30 Digital Collaboration Project: Final Presentations 

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Do you also want to develop your virtual skills?

Check out our online program Virtual X - the essentials of leading and succeeding digitally!