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The Digital Trail 

Empowering your digital transformation capabilities in a unique peer learning and collaboration environment

... consolidates four main topics

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Business Strategy

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Tech Innovation

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Customer Journey

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... presented in three modules

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Digital Transformation and Business Strategy


  • Business Strategy and Business Models
  • Digital Innovation / revisiting Business Complexity in the digital age
  • Cases: How large companies transform in the digital age 
  • Hands-on experience: Peer team work and consulting


  • Prof. Dr. Martin Mocker, 
    MIT Sloan / ESB Reutlingen
  • Guest Speaker: Dr. Friedrich Völker, 
    Director of Digital Products B2B, Alfred Kärcher

February 13th - 14th, 2020

Mannheim, University of Mannheim (Mannheim Business School: Study and Conference Center)

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Technology Innovation Bootcamp


  • Disruptive Digital Innovations (AI, Machine Learning, AV/ VR, Blockchain, Data Analytics ...)
  • Impact of Digital Transformation on Corporate Functions, Industries and Markets
  • Methods and Tools for Acceleration Innovation and Disruption Speed


  • Prof. Dr.-Ing. Marco Huber, Fraunhofer ZCCI
  • Oliver Krülle, Information Security Identity & Access at Deutsche Bahn
  • Dr. Kai-Uwe Laag, CEO Telefonica Retail
  • Waldemar Lewin, Transformation Design, Leadership & Coaching
  • Prof. Dr. Richard Pibernik, Würzburg University
  • Gudrun Scharler, COO Unitymedia
  • Dr. Oliver Schmitt, CCO Eurowings Aviation
  • Nils Wollny, CEO & co-founder at holoride
  • Jialin Wu, Head of Digital Strategy at Virgin Media

March 30th - 31st, 2020


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Digital Customer Journey & Leading Digital


  • Digital Customer Experience Excellence
  • Digital Customer Journey
  • Optimizing Experience Touchpoints
  • Transformation 3D: Disruption, Digitalization & Decentralization
  • Innovate or Die / Re-Inventing Organizations
  • Reconquering Creativity, Customers and Cooperation


  • Marco Seiler, Founder at NEA
  • Dr. Paul Marsden, University of the Arts London
  • Prof. Dr. Isabell Welpe, TU Munich
  • Guest Speaker: Vera Schneevoigt, CDO, Bosch Security and Safety Systems
  • Guest Speaker: Michael Diederich, CEO HypoVereinsbank - UniCredit Bank AG

May 18th - 19th, 2020
plus May 20th: DCP Presentations


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... refined with the Digital Collaboration Project 

Our Digital Collaboration Project (DCP) powered by NEON Sprints is a project that spans over the full three-month cycle of this curriculum. The participants of different companies work together in small groups along predefined processes to fulfill a project task.
The DCP is integrated into the modules but also requires some work outside of the module dates. Renowned digital coaches guide the professional on-site and off-site coaching.
It includes face-to-face as well as online introductions, tutoring and coaching sessions, feedback and a final presentation. 

Will you take part in the next round?

Outlook: Fall Track 2020

Module 1: September 17-18
Module 2: October 12-13
Module 3: November 02-04
in Mannheim

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Already Convinced?

Then we would love to hear from you!

We look forward to presenting the Digital Academy's program to you personally.