Digital Trail

As a business you either play to win or you play to stay.

One is a finite game
the other is infinite

Which do you prefer?

Module 1

Accelerating Digital Transformations

In today’s rapidly evolving business landscape, digital transformation is not just an option — it’s an imperative. Our first module is designed specifically to show you how to lead your organization in the digital age.

Digitized vs Digital Transformations

Understand the critical distinctions between mere digitization and comprehensive digital transformation.
Learn how to leverage both to create lasting value and sustainable growth.

The Disruptive Power of Digitized Processes, Digital Products, Digital Services & Business Model Innovation

Discover how digitized processes and innovative digital products, services, and business models can disrupt markets and redefine industries. This session will provide insights into harnessing these disruptions for strategic advantage.

Building Blocks of Digital Transformation

Explore the essential components that established companies need to successfully embark on and navigate the journey of digital transformation.
From leadership and culture to technology and customer experience, understand what it takes to build a digitally agile organization.

Interactive Group Work:

Engage in collaborative group work where you will conceptualize and develop your own digital process, product, or business model idea. This hands-on activity will challenge you to think creatively and strategically about what it would take to implement your idea within your organization.

The module is led by Martin Mocker and complemented by experienced executives.

Module 2

Enabling Technologies for Digital Excellence

As the digital landscape evolves, understanding and leveraging the right technologies is crucial for staying ahead. Our second module equips you with the knowledge and tools to harness cutting-edge technologies for transformative business success.

Enabling Technologies: Dive deep into the technologies shaping the future of business

Machine Learning & Gen AI: Explore the capabilities of artificial intelligence and machine learning in driving smarter, more efficient decision-making processes.
Distributed Ledger Technologies: Understand the potential of blockchain and distributed ledger technologies in ensuring transparency, security, and efficiency.
VR and AR: Creating the Metaverse: Discover how virtual reality and augmented reality are paving the way for immersive experiences in the metaverse.
Internet of Things: Learn how IoT is connecting devices and systems to create smarter, more responsive environments.

Learning from the Best: Gain insights from leading-edge processes, products, and services that exemplify digital excellence

Processes: Study CDXE (Customer / Digital Experience Excellence) and IoT frameworks to understand how top companies optimize their operations.
Products: Analyze innovative products like Holoride and EcoStruxure™ Power Build - Rapsody to see how they redefine user experiences and industry standards.
Services: Examine transaction platforms and social commerce to grasp the evolving landscape of digital services and customer engagement.

Interactive Group Work: Collaborate with peers to identify and evaluate the enabling technologies that best suit your digital business idea. This session will challenge you to think critically about technology deployment and its impact on your organization’s digital strategy.

Numerous industry experts will share their knowledge and experiences in this module.

Module 3

Leading & Governing Digital Transformations

Navigating the complexities of digital transformation requires exceptional leadership and governance. Our third module provides you with the critical insights and skills needed to steer your organization through digital disruption successfully.

Understanding the Success Factors for Digital Disruption and Transformation:

Gain a comprehensive understanding of what drives successful digital transformations.
Identify key factors that differentiate successful digital disruptors from those that fail.

The Dos and Don’ts of Organizations in Transformation:

Learn the essential practices and pitfalls to avoid during digital transformation.
Understand the strategic moves and common mistakes that can make or break your transformation journey.

How Leadership Processes, Culture, and Structure Adapt in Transformation:

Explore how leadership processes, organizational culture, and structures must evolve to support and sustain digital transformation.
Discover best practices for fostering a culture of innovation and agility.

How to Manage Expectations and the Right Incentives:

Develop strategies for managing stakeholder expectations and creating incentive structures that align with your transformation goals.
Learn how to maintain momentum and ensure buy-in from all levels of your organization.

Learning from the Best: Successful Transformations by Guest Speakers:

Hear from industry leaders who have successfully led their companies through digital transformation.
Gain valuable insights and practical advice from their experiences.

Interactive Group Work:

Engage in practical group work focused on real-world transformation scenarios.
Collaborate with peers to apply what you’ve learned, developing actionable strategies for leading and governing digital transformations within your organization.

Isabell Welpe is the main presenter of this module alongside experienced experts from renowned companies.

DCP

Digital Collaboration Project

During the whole program

As a cornerstone of our executive education program, the Digital Collaboration Project provides a dynamic, hands-on opportunity for you to innovate and lead in the digital arena. This comprehensive group project spans the entire program, fostering cross-industry collaboration and real-world application of digital transformation strategies.

Conceptualizing a Digital Process, Product, or Service

Engage in the creative process of developing a groundbreaking digital process, product, or service. This includes crafting a detailed execution plan that outlines the steps needed to bring your concept to life.

Working with Peers in Cross-Industry Teams

Collaborate with fellow executives from diverse industries. This cross-pollination of ideas and experiences enriches the project, offering new perspectives and innovative solutions.

Based on Agile Team Working Methods and Techniques

Utilize agile methodologies to enhance team collaboration, flexibility, and efficiency.
Learn and apply agile techniques to manage the project, adapt to changes, and deliver results effectively.

Feedback from CxO-Level Executives

Receive valuable feedback and guidance from seasoned CxO-level executives. Their insights and expertise will help refine your project, ensuring it meets the highest standards of digital excellence.

The DCP is partially integrated in the three modules, has additional coaching sessions in between them but also requires individual effort.

Explore the Future.
Welcome to the Trail.

Interact with internationally renowned experts as they share their state of the art knowledge exclusively with you.

Profit from our powerful alumni network of incredible change leaders from world-class companies.

Be the accelerator for digital innovation and transformation your company desperately needs.

Get to know some of our amazing experts

Isabell Welpe looks back on more than 20 years of trailblazing research on the link between economics and psychology and has become an indispensable part of the Digital Trail. Since 2009, she also was appointed full professor at the Technical University of Munich (TUM), specializing in disruptive leadership, transformation strategy and business organization.

In her lessons she will show you:

What the current macro trends (Digitalization, Disruption and Decentralization) are and how you can use them in your company.
How to change the future path and fate of your company.

After attending her course you will:

Be able to lead our organization in uncertain times and establish a decentralized culture.
Advance your companies digital capabilities from an organizational and processual perspective.

Nils Wollny is the CEO and co-founder of holoride, one of the most promising and innovative inventions in the field of AR/VR and entertainment technologies. The former Audi executive won the famous 2021 SXSW Pitch® in the Entertainment, Gaming & Content category with his futuristic car ride entertainment system. He is a well-known expert on the automotive business, market traits concerning new technologies, and startups.

In his lesson you will learn:

How to indentify both creative and economic potential in existing companies and structures to enable new value propositions.
How to develop startup ideas from the absolute start to a successful finish state.

After attending his course you will:

Know how to to lift your projects, companies, or startups to the next level by using strategic tools and the right partners, based on your current status quo.
Recognize novel opportunities for interdisciplinary teams and projects, especially in the tech sector.

Jialin Wu is the Head of Digital Strategy at Virgin Media, the largest telecommunications company of Great Britain. She's an acknowledged expert on the Chinese tech industry as well as on global platform businesses and ecosystems.

During her course she will show you:

What the key differences are between the Chinese tech industry and the western tech giants.
Which lessons you can learn from the Chinese tech industry and how to transfer it on your company.

After attending her lesson you will:

Be able to identify opportunities to establish ecosystems and exploit them based on your business models.
Optimize your position in the market by creating customer-centric "can't live without" solutions.