■ Virtual Platform Ecosystems
· November 18th
· 08:30 – 12:00 CET
Understand the fundamentals of platforms, the advantages they offer and how to apply key elements to your business.
This module consists of three 90 minute blocks which are distributed over three subsequent days
Key Benefits. What's in for me?
Understand the fundamentals of platforms, the advantages they offer and the reasons why they are so important
Explore different platform strategies and platform types
Apply the key elements for designing, launching, governing, monetizing, and scaling virtual platforms
Be part of an interactive exercise which identifies opportunities for growth in a real-world platform
Program in Detail
Introduction to virtual platforms
Learn the fundamentals of virtual platforms, platform types and business models.
Discover how to launch and gravitate platforms, but also how to build a platform business with an platform architecture and value creation.
Mastering virtual platform ecosystems in times of uncertainty
Get to know how to facilitate a platform business and platform innovations.
Learn about common challenges of platform businesses and design strategies to defend attacks from established platforms.
A life case study: Marktfee.app
Explore “Marktfee.app” as a life case study: Simply shop sustainably.
Be part of an interactive exercise which identifies opportunities for growth in a real-world platform.
University of Mannheim
Prof. Dr. Armin Heinzl
University of MannheimGeneral Management and Information Systems
Dr. Christian Bartelt
Founder of Ciconia Software GmbH
Provider of Marktfee.app
■ Virtual Platform Ecosystems
Format & Features
Virtual Classroom Learning
All of our six modules are delivered in a carefully designed, unique virtual learning environment with an overseeable number of participants to ensure active engagement.
90 min. sessions
Every module consists of three 90 minute blocks which are distributed over three subsequent days in order to better cope with the demanding needs for work-life-balance.
Top notch speakers
Learn from our renowned academic and industry experts who will share their knowledge, tools and insights to empower your capabilities.
Become part of the exclusive Alumni group and grow your network by connecting with other mid-level or senior executives from leading corporations.
Experience a high-quality, seamless learning experience and directly apply your newly acquired knowledge in a cross-industry setting.
Digital Academy Certificate
The participating managers will be awarded with a certificate of attendance.
Top-notch instructors of TheDigitalAcademy @MBS are exclusively available for MBS Alumni now!
As the world continues to change in an unprecedented manner, the traditional ways of doing business must advance. That’s why we decided to open virtual spaces and why we create exclusive content for Mannheim Business School Alumni.
Experience a unique, discrete and enjoyable online learning space created and guided by our renowned thought leaders who will share their ground-breaking experiences and knowledge. Learn with and from peers. Engage in discussions that will empower you to exploit opportunities as well as to tackle the new challenges arising from the NEXT NORMAL.